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ParkJockey is an American parking revenue and access control startup that enables real estate owners and operators to optimize parking operations using advanced software, hardware technologies, and data APIs. For consumers, the company has developed a payment terminal kiosk for parking and a mobile app to locate and pay for parking spaces.

History and growth

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ParkJockey was co-founded by two former management consultants in Chicago who identified several inefficiencies in the parking industry. They established ParkJockey with a website for paying for off-street parking spaces.[1] In 2013, ParkJockey raised $1.8 million in angel investment to develop a mobile app and officially launched its services later that year.[2] Seeing potential for growth in Europe, ParkJockey launched its London office in 2014 to serve the U.K. market.[3]

Since then, the company has undergone additional investment rounds and has grown into a B2B real estate technology platform offering landlords and parking operators hardware and software to manage and optimize parking operations,[4] including big data services.[5]

It is headquartered in Miami, with operations across the U.S. and the U.K.[6]

On December 3, 2018, financial and technology news media reported that Softbank Group and Mubadala had acquired stakes in ParkJockey, primarily to finance planned acquisitions of parking lot operators, with the total investment amount estimated between $800 million and $1 billion.[7][8][9][10][11][12]

ParkJockey rebranded as REEF Technology in 2019.[13]

ParkJockey has made financial contributions to Phil Collins' Little Dreams Foundation and The Gurkha Welfare Trust,[14] and supported the It Gets Better Project during the 2015 Pride Week.[15]

ParkJockey partnered with Odeon Cinemas in 2014. The company offers parking for Odeon customers who would like to reserve a parking space along with their cinema tickets.[16]

References

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  1. ^ "Reuters website – Reuters on the Road". Archived from the original on October 14, 2014.
  2. ^ "New ParkJockey app is right up your street". May 25, 2014 – via Sunday Express.
  3. ^ "ParkJockey is now live across the United Kingdom!". ParkJockey press release. October 16, 2014.
  4. ^ "Parking Operators - ParkJockey". www.parkjockey.com. Retrieved May 12, 2023.
  5. ^ "Interview with CFO at IGNITE Conference". YouTube.
  6. ^ "Parking in San Francisco". www.parkjockey.com. Retrieved May 12, 2023.
  7. ^ "SoftBank could back parking startup | PitchBook". Retrieved December 4, 2018.
  8. ^ "SoftBank to invest in parking firm ParkJockey". Retrieved December 4, 2018.
  9. ^ "SoftBank to lead 'huge investment' in parking startup ParkJockey: Report". DealStreetAsia. Retrieved December 4, 2018.
  10. ^ "DealBook Briefing: Trump's Trade Truce Is Mired in Confusion". The New York Times. December 4, 2018. Retrieved December 4, 2018.
  11. ^ "Scoop: SoftBank to invest in parking startup ParkJockey". Axios. December 3, 2018. Retrieved December 4, 2018.
  12. ^ "SoftBank invests in parking startup ParkJockey pushing valuation to $1 billion". TechCrunch. December 10, 2018. Retrieved December 17, 2018.
  13. ^ Emon Reiser (June 26, 2019). "How this SoftBank-backed startup could transform parking lots into hubs for on-demand businesses". South Florida Business Journal. Retrieved May 12, 2023.
  14. ^ "ParkJockey help Gurkha charity". June 27, 2015 – via Transportxtra.
  15. ^ "ParkJockey teams up with It Gets Better during Pride Week 2015". June 26, 2015.
  16. ^ "Odeon Cinemas website". Archived from the original on September 12, 2016. Retrieved May 12, 2023.

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