Pet Circle

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Pet Circle
FormerlyPaws for Life
Company typePrivately held company
IndustryPet care
Founded2011 (2011) in Sydney, Australia
FounderMike Frizell
James Edwards
HeadquartersSydney CBD, New South Wales,
Australia
Area served
Australia
Websitepetcircle.com.au

Pet Circle is an Australian online pet supplies company based in Sydney CBD, New South Wales, Australia, founded by Mike Frizell and James Edwards in 2011.

History

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Pet Circle was founded as Paws for Life by Mike Frizell and James Edwards in mid-2011.[1][2] In early 2014, the company rebranded into the current name.[1]

After a $3 million capital fund raising in 2014, the company tripled its warehouse operations and expanded its product range.[3] Between 2013 and 2015, the company grew by over 300 per cent.[4]

In December 2021, Pet Circle raised $125 million in Series C funding with a valuation of over $1 billion.[5]

In May 2023, Pet Circle added pet insurance to its services.[6] The company secured a $75 million investment in July 2023 to fund its expansion.[7]

Awards

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In November 2014, the company was featured on Deloitte's list of fastest-growing technology companies.[8][9] In 2015 the company's founder, Mike Frizell was nominated as a finalist in the Ernst and Young's Entrepreneur of the Year Awards.[10]

References

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  1. ^ a b Robb, Kirsten (9 December 2014). "Brand spanking new: Four lessons on rebranding your business". Smart Company. Archived from the original on 17 April 2015. Retrieved 16 March 2015.
  2. ^ Niesche, Christopher (5 November 2014). "No expense spared on Fido and Mittens". The Sydney Morning Herald. Retrieved 16 March 2015.
  3. ^ King, Agnes (4 August 2014). "Pet Circle, Greencross position as pet care becomes Australia's fifth-fastest growing sector". BRW. Archived from the original on 6 August 2014. Retrieved 16 March 2015.
  4. ^ Robb, Kirsten (3 February 2015). "Eight entrepreneurs to watch in 2015". Women's Agenda. Retrieved 16 March 2015.
  5. ^ Palmer-Derrien, Stephanie (7 December 2021). "Former Smart50 winner Pet Circle raises $125 million, becomes latest Aussie unicorn". SmartCompany. Retrieved 4 July 2024.
  6. ^ Pattabiraman, Rakshnna (8 May 2023). "Pet Circle launches insurance for cats and dogs". Inside Retail Australia. Retrieved 4 July 2024.
  7. ^ Enerva, Kaycee (3 July 2023). "Pet Circle secures $75 million to fund expansion". Inside Retail Australia. Retrieved 4 July 2024.
  8. ^ Han, Misa (14 November 2014). "NextDC tops fast growing tech companies list". Australian Financial Review. Retrieved 16 March 2015.
  9. ^ O'Mahony, John; Tanchel, Josh (14 November 2014). "Meet the hottest tech companies around". Sydney Morning Harald.
  10. ^ "Meet the Entrepreneur's - Eastern Region". Ernst & Young. June 2015. Retrieved 24 August 2015.
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